What is his his worth?

The cult of personality (especially in the West) can be traced back to the romantics of the eighteenth century, whose livelihoods, as artists and poets, depended on the currency of their fame. The creation of cultural points has become an important factor in the creation of fame: for example, London and Paris in the 18th-19th centuries. Newspapers have created gossip sections and some clubs and events have become public places.

Theater actors were often celebrities. Restaurants near theaters where actors congregated began placing cartoons or photos of actors on celebrity walls in the late 19th century.

The film industry spread around the world in the first half of the twentieth century, and the concept of the faces of its instantly recognizable superstars is now familiar. However, celebrities have not always been associated with actors in films, especially when cinema was launched as a means of communication. As Paul McDonald puts it in The Star System: Producing Hollywood's Popular Identity, "American directors did not hide the names of directors in the first decade of the twentieth century, despite the demands of viewers, for fear that public recognition would lead artists to demand more. salaries. ”Public admiration far outstripped the exploitation of movie stars on the screen and their personal lives became big news: for example, Elizabeth Taylor's wedding in Hollywood and Bollywood-Raj Kapoor affairs in the ' 50.

 

Like the theater actors before them, the directors were wall objects of celebrities in the restaurants they frequented near the film studios, most notably Hollywood Sardis.

In the second half of the century, television and popular music brought new forms of celebrity, such as a rock star and a pop band embodied by Elvis Presley and the Beatles respectively. Particularly controversial is 1966. by John Lennon Quote: "Now we are more popular than Jesus" [he later stated that this is not bragging and that he does not compare himself in any way to Christ, it allows him to know both admiration and fame. that fame can bring. Unlike movies, television created celebrities who weren't primarily actors; as presenters, chat hosts and news readers. However, most of them are known only in the regions reached by their broadcaster and only a few like Oprah Winfrey, Jerry Springer or David Frost have been able to beat the wider star.

In the 1960s and early 1970s, the book publishing industry began persuading major celebrities to include their names in autobiographies and other names in a genre called celebrity publishing. In most cases, the book was not written by a celebrity but by a ghost writer, but then the celebrity can visit the books and show up for a talk show.

People can become celebrities in various ways; from their professions, appearing in the media or completely by accident. The term "instant celebrity" describes a person who becomes a celebrity in a very short time. One who achieves a little short-term fame (through, say, a stir or the media) can be labeled a "class B celebrity". Often, generalization involves a person who lacks basic or permanent fame, but who seeks to expand or exploit it.